Smile Master Class

Children possess an incredible knack for discovering delight and mirth in the simplest of things. On average, they grace us with over 300 smiles daily. In contrast, adults, on average, share fewer than 20 smiles each day. With this in mind, we extended an invitation to children to become the instructors, imparting their secrets to help adults embrace more frequent smiles.

This project is part of a 5-year strategic plan for Colgate that was awarded a silver lion at Cannes in 2022.

www.colgate.com/smilemasterclass

credits & awards