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Jefferson
To promote the launch of the C4 Cactus on social media, we created a series with Jefferson Schroeder, an actor known in Instagram for living multiple stories through his different voices. In a series of small clips, we related features of the car with each of his different characters.
credits & awards
credits & awards
Client
Citroën
Role
Concept, art direction
Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(ECD) Rodolfo Barreto
(CD) Daniel Schiavon
(CD) Henri Honda
(AD) Leandro Oliveira
(CW) Zeca Castilho
(AD) Gustavo Guives
(CW) Chico Lucas
@ BETC/HAVAS Brazil
Citroën
Role
Concept, art direction
Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(ECD) Rodolfo Barreto
(CD) Daniel Schiavon
(CD) Henri Honda
(AD) Leandro Oliveira
(CW) Zeca Castilho
(AD) Gustavo Guives
(CW) Chico Lucas
@ BETC/HAVAS Brazil