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#eKingPelé
In 2019, we celebrated the 50th anniversary of King Pelé's thousandth goal. To commemorate this significant milestone, we orchestrated an extraordinary event. The King scored 1000 goals once more, but this time in a video game.
credits & awards
credits & awards
Client
Puma
Role
Concept, art direction
Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(CD) Murilo Melo
(CD) Gabriel Sotero
(AD) Leandro Oliveira
(CW) Victor Castelo
(AD) Raul Lima
(AD) Vitor Chagas
@ BETC/HAVAS Brazil
Puma
Role
Concept, art direction
Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(CD) Murilo Melo
(CD) Gabriel Sotero
(AD) Leandro Oliveira
(CW) Victor Castelo
(AD) Raul Lima
(AD) Vitor Chagas
@ BETC/HAVAS Brazil
Clio Awards 2020/2021
Shortlist / Digital/Mobile & Social Media Craft / Graphic Design
El Ojo 2020
Gold / Digital y Social
PHNX Tribute Award 2020
Bronze / Graphic Design
Bronze / Branded Content
Brazilian Creative Club 2020
Bronze / Digital
2x In Book / Art Direction
In Book / Design
In Book / Direct Marketing
In Book / Copy Technique
Cresta Awards 2020
Bronze / Art Direction
Finalist / Social Campaign
Finalist / Experiential
Finalist / Brand Identity
Shortlist / Digital/Mobile & Social Media Craft / Graphic Design
El Ojo 2020
Gold / Digital y Social
PHNX Tribute Award 2020
Bronze / Graphic Design
Bronze / Branded Content
Brazilian Creative Club 2020
Bronze / Digital
2x In Book / Art Direction
In Book / Design
In Book / Direct Marketing
In Book / Copy Technique
Cresta Awards 2020
Bronze / Art Direction
Finalist / Social Campaign
Finalist / Experiential
Finalist / Brand Identity