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DeliveReese’s

2020 was incredibly unusual, so unusual that another brand attempted to market Hershey's chocolate as their own. If you happened to Google 'Reese's' during the holiday season, you'd find yourself on a different brand's website. Of course, just a mere coincidence (wink, wink). Despite this odd situation, Hershey's couldn't let Reese's fans down. In a spirit of generosity, we delivered authentic Hershey's Peanut Butter Chocolate to the other brand's headquarters so they could indeed offer Reese's to our dedicated fans.

credits & awards




Client
Reese's / The Hershey Company

Role
Concept, art direction

Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(AD) Leandro Oliveira
(CW) Lucas Madu
(AD) Diego Canhisares
(CW) James Döring

@ BETC/HAVAS Brazil