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Fogaça's Blind Test

In 2018, Citroën launched C4 Lounge in the country's main culinary program, Masterchef Brasil. But we had a big problem: the Brazilian's prejudice against sedan cars. To prove that the C4 Lounge was much more than an ordinary sedan, we took advantage of the theme and show that our launch is like food: you need to try it to be surprised.

credits & awards



Client
Citroën

Role
Concept, art direction

Credits
(CCO) Erh Ray
(ECD) Rodolfo Barreto
(CD) Daniel Schiavon
(CD) Henri Honda
(CD) Gastão Moreira
(AD) Leandro Oliveira
(CW) Zeca Castilho
(CW) Arthur Zambone

@ BETC/HAVAS Brazil