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A Fila Anda
Rock in Rio has always been filled with music, people, and fun. Yet, one element was missing to make it perfect: the opportunity for making out. That's why Olla, Brazil's top condom brand, introduced #AFilaAnda (The Line Moves). This unique space allowed festivalgoers to enter booths and connect with potential matches in real life. All you had to do was take a waiting number and join the queue.
credits & awards
credits & awards
Client
Olla (Reckitt)
Role
Concept, art direction
Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(CD) Murilo Melo
(CD) Gabriel Sotero
(AD) Leandro Oliveira
(CW) Victor Castelo
(AD) Raul Lima
(AD) Vitor Chagas
(AD) Dani Keiko
@ BETC/HAVAS Brazil
Olla (Reckitt)
Role
Concept, art direction
Credits
(CCO) Erh Ray
(ECD) Andrea Siqueira
(CD) Murilo Melo
(CD) Gabriel Sotero
(AD) Leandro Oliveira
(CW) Victor Castelo
(AD) Raul Lima
(AD) Vitor Chagas
(AD) Dani Keiko
@ BETC/HAVAS Brazil
Brazilian Creative Club 2020
In Book / Design
In Book / Design